Stop selling the PRIDE Lego

Call LEGO customer service


Stop selling the PRIDE Lego

Stop selling the PRIDE Lego

567 have signed. Let's get to 1,000!

Photo: LEGO

Despite more than 40,000 signatures, LEGO seems to have ignored our calls to stop the sale of their PRIDE rainbow set. 

In fact, we have not received a single response to our petition.

The PRIDE set which we have spoken out against is currently being sold. 

This is why we are keeping up the pressure. 

Call LEGO customer service now and let them know in person how appalling you think this is!

  • LEGO Customer service - 1-800-835-4386

Here is an example of what you could say:

"I would like to make a complaint about the product for PRIDE month (product number 40516), which you have been selling since 1 June. I do not think it is the role of LEGO to push an ideology and using children's toys to achieve political goals is totally inappropriate. Lego ought to let children use their own imaginations instead of encouraging them attempting to put adult labels on each other". 

Feel free to adapt or customize the message to highlight your own thoughts - you might for example particularly object to the inclusion of a drag queen figure in the set. 

I am sure that when LEGO receives thousands of phone calls from disappointed (potential) customers, they will think twice about whether this is the right course for their business.

Please let us know how the phone call went using the form opposite

LEGO also depends on its customers, just like any other company. And more than 40,000 people have already indicated that they will boycott LEGO as long as they continue to sell this LGBTQ product.

Can you call and ask LEGO to stop selling these politically motivated toys?

This is the number to call:

  • LEGO Customer Service - 1-800-835-4386

Then let us know how the call went.

Thank you for your commitment!

Link to the product on the LEGO site:

567 have signed. Let's get to 1,000!

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Thanks for holding LEGO accountable

Thanks for holding LEGO accountable