A recent advertisement for Cadbury’s Creme Eggs features a gay couple engaged in a highly-charged sexually provocative act.

In a show of affection, the couple uses their lips and tongue to exchange the contents of a creme egg; an image which many consumers have complained is both disgusting and off-putting.

By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism, by claiming that any objections must be rooted in ‘homophobia’, but members of the LGBT community have also expressed their dislike of this campaign.

Cadbury’s should not be seeking to hide under cover of LGBT rights to conduct a campaign which sexually objectifies individuals. If the couple in question were heterosexual, the advertisement would likely be prohibited, given the sexually explicit and graphic nature of the kiss.

Cadbury’s are well aware of the religious significance of Easter. Therefore, they are trying to cause gratuitous offence to members of the Christian community during the most important feast in their calendar. 

For those of all faiths and none, the Cadbury’s Creme Egg has become a synonymous part of Easter celebrations in the United Kingdom. Cadbury’s know full-well that their product is enjoyed by children and deliberately market it at this demographic, making this campaign even more irresponsible. Cadbury’s is traditionally a brand associated with families.

Exposing children to sexualised content constitutes a form of grooming. It is well-known that children will often copy what they see on the screen.

Sign our petition asking the Advertising Standards Agency to withdraw this advert straight away!