Costa Coffee, the UK's largest coffee chain, is currently promoting a harmful narrative by using an image of a girl bearing double mastectomy scars on their mobile coffee van, appearing at events across the UK.  This image is not only deeply insensitive to cancer sufferers but also endorses gender ideology, a belief that can mislead and harm impressionable young minds and bodies. 

This is not a case of misinterpretation; the image was taken from a mural painted for use by Costa Coffee at  Brighton and Hove Pride last year.